Greg Gerber posted on March 12, 2008 09:28
CAMBRIDGE, Mass. -- Art Technology Group today announced that RV Trader has introduced enhanced calling and measurement capabilities for its advertisers based on eStara Click to Call and Call Tracking.
Designed to facilitate communication between buyer and seller while providing a full audit trail of activity, the solution provides RV Trader advertisers with a complete value added suite of capabilities.
“RV Trader, as with all of Dominion Enterprises’ Trader Media divisions, is dedicated to providing premier channels for connecting buyers and sellers, as well as enhanced capabilities to ensure our network is deriving optimal upside from every program,” said Tim Custer, general manager of Dominion Enterprises’ RV brand. “This latest offering, powered by eStara, minimizes friction throughout the buying process while providing advertisers the ROI data they need to measure effectiveness.”
With a network of nearly 900 dealers RV Trader has implemented the entire Click Suite for Local Search, replacing existing vendors and adding functionality to their advertiser offerings. RV trader will be leveraging:
♦ eStara Click to Call: allows RV buyers to navigate seamlessly from the Web to the phone from any directory listing for immediate contact with the seller. This capability is available by adding a simple line of javascript, enabling a call button and embedding it into the advertisement.
♦ eStara Call Tracking: provides a unique number for each ad and quantifies incoming inquiries for granular sourcing and tracking of leads. In addition to tracking each call, eStara provides dynamic call routing which enables a toll free call to be delivered locally based on geo-targeting.
♦ eStara Save & Send: allows buyers to save or send key listing information in their preferred format - on the desktop, the Web or mobile device - predisposing them to future or repeat purchases.
“RV Trader is the latest member of the Dominion Enterprise family to provide eStara’s value added services to dealers and advertisers,” said Shari Solis, vice president, media at eStara. “eStara Click to Call and Call Tracking enable publishers to provide a sole-sourced contact and call measurement solution, along with sophisticated reporting to track results and ROI.”